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I’ve said it before, but I love me a good free tool. Below is a list of my fifteen favorite freebies for doing SEO. While there’s a ton of tools out there, this article means to highlight the essentials. It’s nice to have a huge arsenal, but it can be more powerful to wield a few powerful weapons expertly.
15. GTmetrix
Having a tool to examine page speed and diagnose opportunities for improvement is now an essential part of the SEO toolkit. This is because anything that impacts user-experience impacts SEO, and site speed is a big deal for UX. Many page-speed tools exist; I’ve found GTmetrix reliable and a good balance between thorough and user-friendly.
14. SEO-browser
SEO-Browser does one simple thing: it takes a web-page and shows you what it looks like to a search engine, without all the graphics and without anything the search engine can’t digest.
This is a great shortcut for those who don’t want to go through the technical details of search engine accessibility requirements like alt text, flash, Ajax, blah, blah, blah. It’s also great for double-checking technical analysis and for taking a step back from technical details to get a birds-eye view.
13. Wayback Machine
The Wayback Machine is the Internet’s most complete historical archive, and lets you see what a website used to look like back in the day. I can’t tell you how many times I’ve used it for detective work to crack client cases of missing traffic. If the numbers for a site have changed and something about that site has changed but you don’t have a site back-up available – the Wayback Machine has your back.
Plus, it’s just fun to see how much better your site looks since the Geocities days.
12. Xenu Link Sleuth
Don’t be fooled by the unassuming web-site. Xenu is a pretty powerful website crawler that crawls all the links on your site and reports on URL metrics like HTTP status code, content type, page size and more. And it’s really good at finding broken links. I actually no longer use it because we use a paid crawler, but Xenu is probably your best bet for a hassle-free, dollar-free crawl of a site that has more than a few hundred URLs.
11. Web Developer Toolbar
The Web Developer Toolbar has become much relied-upon during the technical phase of our audits. Below are 3 articles explaining how to use all the goodies:
Majestic SEO’s flagship product is a powerful link analysis tool that crawls the entire web, logs billions of backlinks, and makes the link data available to you. You can get full access for any site you can verify control of (via Meta tag or Google Webmaster Tools ownership verification), enabling you to see every link to your site Majestic knows about ( a lot).
It’s by far the #1 free tool to examine your link profile, and I prefer it over paid tools for some tasks due to it’s freshness and size of database. Even for competitor sites you can’t verify, it offers some useful data.
9. SEO Book SEO Toolbar
This browser toolbar puts a bunch of information about the page you’re viewing right at your fingertips. This includes:
link data from Majestic SEO, Moz, Ahrefs, and more.
traffic data from Compete, SEM Rush, Alexa, and more.
on-page keyword optimization data including usage of keywords, header tags and more.
My only issue is that this is a Firefox-only toolbar.
8. SEO Quake
SEO Quake is a bit similar to the SEO Book Toolbar, and while not very pretty, is available on multiple browsers, including Chrome. SEO Quake shows data on traffic, links, social shares, on-page keyword optimization and more. The SEO Quake website has lot’s of helpful tips on what to do with all this data.
7. Google Trends
Marketers who know where the puck is heading tend to win more. Google Trends shows changes in search query volume for specific queries. They also have trend data ontopics now in beta.
For marketers, especially in volatile industries like technology and fashion, it’s critical to at least keep up with the market. And, if you can master online trends analysis and get a step ahead of the competition, the results can be quite profitable indeed. For search marketers, it makes good sense to analyze changes in search query behavior. Even everyday writers can knock an article out of the park if they cover a soon-to-be high interest topic before everyone else gets to it.
Bottom line: while often overlooked, Trends is an extremely powerful tool in the right hands. Below are some resources with Trends tips:
Screaming Frog is a website crawler designed specifically for SEO. Within mere minutes, you’ll get critical data on every URL. Best to just download it and take it for a spin. Once you see all that data, you’ll have questions, but they have a good user guide. The free version has most of the functionality, but only can crawl 500 URLs at a time.
5. Google Keyword Planner
The tool formerly known as Adwords Keyword Tool, Google’s Keyword Planner still let’s you pull monthly Google search query volume estimates for dozens of keywords in seconds. I can never understate the importance of knowing what people search for.
4. Bing Webmaster Tools
Bing Webmaster Tools (aka BWT) remains extremely overlooked. It’s great for keeping an eye on how Bing (which powers Yahoo) is treating your site and also enables you to have some control in the matter. But it offers benefits beyond Bing, like insight into crawling, indexation, on-page keyword optimization, and other elements that can impact your performance in Google. I wrote an article on some ways (like the nifty Keyword Research Tool) to use BWT a while back. BWT also has a greathelp section.
3. Moz
Moz is a suite of user-friendly inbound marketing tools. Below are my favorite free Moz tools:
Open Site Explorer is a link crawler like Majestic SEO known for very helpful metrics approximating link equity.
Followerwonk shows data on Twitter.
GetListed let’s you see the state of a company’s local citations and is to go-to for starting a local SEO campaign.
Mozbar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on.
The SERP Overlay (seen on the right) shows OSE metrics on individual search results.
2. Google Webmaster Tools
Like BWT, GWT helps you keep monitor and configure how Google is treating your site. That’s a pretty big deal. I wrote abit on GWT before. Simon Hesltine wrote an excellent article on getting started with GWT and using some of the most important features. More articles on GWT Tips are below:
If you’re reading this blog, chances are you’ve used Google Analytics. I think we may have written about it once or twice.
For me, the most valuable SEO data is that which helps you understand your visitors and how they interact with your site. No tool I’ve used – paid or free – delivers that data like Google Analytics, and none of the tools I mentioned does a better job on the data closest to the metric that matters most – the bottom line.
The top 10 strategic technology trends 2014 disclosed in the
recently concluded Gartner Symposium/ITxpo 2013 in Orlando, recognized cloud,
mobile devices, mobile apps and applications, as the first, second and third
place holders respectively. In fact, some changes have started showing their
impact, and that are tangible enough to be realized by individuals and
businesses alike. Today, everything that we work upon or use is available over
the Web through Software-as-a-Service, Infrastructure-as-a-Service, and
Platform-as-a-Service. Whether you talk about Microsoft Office Word, Excel,
PowerPoint, email services, or other applications, all are taking the refuge of
the Internet. Cloud storage – iDrive, Google Drive, iCloud, OneDrive, among
others, give us the privilege to carry our data anywhere and access it through
any device, thus making platform difference redundant. Global B2C ecommerce
sales is expected to hit $1.5 Trillion by the end of this year, thereby making
concrete and mortar shops jobless.
This shift in paradigm inspired Ubites people to move ahead and
explore their business vertical, which remained confined to tech support so
far. Ubites has introduced Glitzy Media to offer complete range of digital
marketing services to offshore and domestic business clients. The
portfolio covers:
(a) Digital Marketing: This is to promote brands
and their products and services, and help businesses attract prospects, get
qualified leads, serve customers, drive sales & growth & stand out in
the marketplace.
(b) Website Development: This is to give wing
to entrepreneurs through responsive, user-friendly and search engine-friendly
websites that can help them carve a niche of their own.
(c) Creative Designing: This will make sure
that websites that go online have impressive look that can grab the attention
of volatile reader base. It will deal with designing banners, logos, and other
images of high quality.
(d) e-Commerce: Devoted to online consumers,
it will help businesses to monetize their efforts and spread their empire
crossing the barrier of time and space.
(e) Online Reputation Management: Without
reputation and fame, it’s hard to live and business. Yes, it’s a fact. Ubites
helps clients’ to have sound image in front of their stakeholders, including
partners, customers, employees, and more.
(f) CRM (Customer Relationship Management):
Bond between customers and a business can make a big difference, and with CRM
services, Ubites endeavors to help entrepreneurs to empower their employees to
stay competent with customers’ demands.
(g) ERP (Enterprise Resource Planning): This
is to help entrepreneurs manage their resources effectively and provide
different processes and people working there with better collaboration tools.
This will ultimately pull down their operational costs and enhance
responsiveness and business return on investment.
Thus, Glitzy Media powered by Ubites is an abode of businesses
and enterprises. However, to what extent it will benefit its clients and give
momentum to their business is hard to say at the moment. But no doubt,
understanding the stiff competition in the digital marketing industry, it will
bring services and products at par with the global standards. Plans and
pricings are not disclosed on the websites, but being a startup in the
industry, they are likely to benefit prospects and customers.
You’ve got a problem. You’ve been tasked with hiring an search engine optimization (SEO) firm to provide various online marketing services to your company. You went out and did a search on Google for “[your geographic location] + seo” and got a list of 300+ SEO firms. You start contacting the firms starting with the one at the top, since it seems reasonable that the guy at the top must know what he’s doing. But as you contact the firms they all tell you the same things, or as one reader put it in a comment on one of my previous articles, “SEO is surely the greatest con ever. Can anyone here tell me how every would-be Internet Marketer on the planet can promise every client to get them onto the first page of Google natural search?” The easy answer is that some can deliver while others can’t. But if that’s the case, how do you figure out which SEO firm to hire?
First, let’s clear up some misconceptions about SEO firms.
A nice-looking website does not a good SEO firm make. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. But if you’re only looking for top-notch SEO, some of the best firms have websites that are second-rate at best.
The SEO firm that ranks first in your geographic area is not necessarily the one you should work with. I’m going to let you in on a secret. My own firm almost always shows up first in Google for “utah seo,” and has for most of the past 10 years, but it’s not because we’re the best SEO firm in Utah. I’m not saying we’re not the best SEO firm in Utah, but if we are that’s not why our website ranks high, because a lot of our competitors are doing a better job of SEO on their own websites than we are doing on ours. Why does our website continue to rank #1 for “utah seo?” Sure, we have some decent content on the site, we’ve got the code right for the most part, and we have some good inbound links, but mostly it’s because we were one of the first SEO firms in Utah and it’s an old domain that’s been in use since 1996. Google puts a lot of weight on those two factors, and fortunately for us, it’s hard for anyone else to compete without a time machine.
The best “SEO firm” for you might not be much of a firm. Bigger is not better. Less sometimes, but not always, is more. The right SEO firm for you might have one or two employees working from a basement. Or it might be the SEO firm with 500 employees. Don’t write either one off automatically.
All SEO firms are scam operations. This statement is 100% false, in that it’s only 95% true. Or as the late Rex E. Lee put it in a statement about lawyers but which applies equally well to SEO firms, “It’s a shame that an entire profession should be maligned because of two or three hundred thousand bad apples.” Yes, you’re right to be careful about the firm you hire. Too many people hire a firm, only to leave a year or two later and wonder “Did I just throw all that money away on nothing?”
Now, on to the meat–how do you hire the right SEO firm?
Decide what you need. Do you need link removal, reputation management, a one time SEO audit, ongoing SEO, link building, PPC management, retargeting, content marketing, or one of the other 20 services SEO firms frequently offer? If you’re not sure what you need, start by figuring out the job to be done. Do you want to grow sales by 20% over the next 12 months, or leads by 50% over the next six months? Is your goal increased rankings, or do you just need the boss to know that someone is working on SEO and then you can check this bothersome item off your to-do list? Have a goal in mind by which you will measure the success of your engagement with your SEO firm, and make that goal the center of your communication with them. If you can’t measure how successful your SEO efforts are, you’re less likely to be successful with them.
Get multiple consultations, but keep it secret. Once you know what you want, sit down with an SEO firm, in person or by phone or email, that seems reasonably qualified and ask them to help you figure out what you need to do. Most SEO firms will gladly offer a free consultation because they know by doing so they have a chance to impress you and win your business. This time will also help you to know if you like the firm and the people you’ll be working with. By the end of the consultation, which may take a few days if the SEO firm needs to go and do research on your website and industry, you should received a proposal with the services you need and pricing for them. Then, unless you’re in a time crunch and love the first firm you’ve met with, go do the same thing with one or two other firms to have a basis for comparison. But don’t advertise this. When you tell an SEO firm “I’m shopping around,” or “I’m talking to other firms,” this doesn’t always make them compete harder for your business, it may make them compete less. This is especially true of some of the best SEO firms, where clients are fighting to work with them rather than the SEO firm fighting to work with that client.
Get case studies and references. The #1 question you want answered from an SEO firm is “Are you going to help me get my job done?” When you go climbing in the Himalayas you want an experienced Sherpa. Without being able to see the future, the best way an SEO firm can answer this question is to show you that they’ve gotten the job done for other clients just like you. If you run a self storage company, and you talk to an SEO firm that has done work with 10 other self storage companies, and they’ve all had good results, then that’s a reasonably good predictor they’ll be successful working with your company. If your company is unique and you need a generalist SEO firm rather than one that focuses exclusively on your industry, get case studies and references from SEO firms that have at least done work for clients with similar business models and similar “jobs to be done” as yours.
Make the firm tell you stories. A good SEO firm executes tactically. A great SEO firm does that, but is highly creative as well, and creative people tell good stories. Stories also allow you to get a truer vision of what the SEO firm is all about. Case studies and references are like looking up someone’s LinkedIn profile. You should do that before hiring an employee, but you wouldn’t hire someone based exclusively on their LinkedIn profile. You’d also want to hear them tell you stories about their background, experience, and successes and failures. This is part of why video interviews from companies likeHireVue are taking off. Ask the SEO firm how they were founded, what their best client experience was, what their worst client experience was and how they handled it, and how they’ve improved over the years. Even if you have made up your mind after following the first three tips, as you listen to stories you may completely change your opinion.
Setting clear goals, getting multiple bids, examining predictors of the future, and listening to stories–that’s how you ensure you’ll hire the right SEO firm. Are there exceptions? Sure. At my own firm we’re terrible at producing formal case studies. We’re busy doing the work that produces results for our clients, and although we know we should have the case studies, somehow they don’t make it to the highest priority. And I know of some firms that I wouldn’t hire myself nor recommend to anyone else, and yet they have great looking case studies. In both cases listening to stories is a way to better see the reality behind the company.
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to end up on your website via a search engine than going directly to it. In fact, according to Jupiter Research, a Forrester Research company, 81% of users find their desired destination through a search engine.
This research makes it clear that it's very important for your brand to have a strong presence in the search engines, ensuring that you're in front of your target audience. However, there's still a big decision to make - whether to use SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search) to get in front of your target?
Done correctly, both can get you on the front page of the search engines for targeted terms and in front of your desired audience. However, each has its respective benefits and costs. SEOmoz, a great SEO resource, recently published an article by the team at Enquisite quantifying the effectiveness of SEO vs. PPC.
The article details that organic results are 8.5x more likely to be clicked on than paid search results! That's a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource. Also, researchers have used heat maps to show that searchers' eyes focus on the top organic results, with people barely noticing the ads to the right.
However, PPC holds a slight edge in conversion rates, as paid search results are 1.5x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result's "text and landing page is custom optimized by the advertiser."
So, looking at both of these numbers, it can be concluded that "the opportunity from organic search is 5.66x that of paid search."
So, given the flat out choice of ranking high organically or having great PPC ads - the overwhelmingly logical choice is organic. However, we all know it's not that easy or else those "Rank #1 in Google TOMORROW" robo calls would be much more effective. True SEO takes time, not get rich quick schemes.
PPC's true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. However, the terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it's usually best to hire a firm that can manage it full time. This can mean that PPC campaigns can get very expensive, very quickly - especially when done correctly.
SEMPO, the Search Engine Marketing Professionals Organization, estimates that 87% of search engine dollars are spent on PPC vs. 11% spent on SEO efforts. That's more than $10 billion spent on PPC vs. just $1 billion spent on SEO. That means the strategy that's over 5x more effective, SEO, is only receiving 1/8 the media spend in the market! It's hard to justify the expense of a PPC campaign, knowing that SEO is more successful and the overall better longterm value.
Don't get me wrong, there are certainly times to use PPC - when you're first launching your company, it's a great way to get your name out there and build brand awareness. For a limited time offer or special event, PPC is an effective way to get exposure that SEO wouldn't have time to contribute to.
Also, PPC is more effective for products than it is for service companies; for example, we focus SEO efforts on terms such as Raleigh web design and Content Management Software; however, we do not engage in PPC advertising for these terms, because they're usually a waste of money for a services firm like ours. Yet we have an electronic payments client that runs a PPC campaign focused around its specific product offerings, and this strategy makes sense for their market.
However, when it comes to the long term lifeline of your internet marketing, the result is clear - SEO offers the better value in search marketing. You won't rank #1 overnight, but SEO is more affordable and the longterm benefits have been proven. All of these facts demonstrate that your company should spend more of its time and resources focusing on SEO vs. PPC.
What are other people's experiences in this realm? Anyone think that PPC is the more value-driven choice than SEO? Let us know your thoughts!
When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization(SEO).
You can pay for traffic using the PPC advertising programs provided byGoogle Adwords, Yahoo Search Marketing and others. They enable you to display ads in the sponsored results section of each search engine's results page. Then, you pay a fee -- based on how competitive your chosen keyword is -- whenever a viewer clicks through from your ad toyour website.
Alternatively, you can build traffic for free by achieving high rankings in the natural search results -- the listings displayed next to the sponsored results. You will need to follow SEO best practices to try to get your site displayed on these pages more prominently and more often. It may take time to reach the top of the natural results, but the free, targeted traffic will probably prove to be well worth the investment.
But which approach is better? It depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you. But if you're operating on a shoestring budget, it may make more sense to invest time in chasing high search rankings through SEO.
Here are three questions to consider when deciding whether SEO or PPC is best for your business:
1. How large is your website advertising budget? In choosing between SEO and PPC, you first need to decide what size advertising budget your business can support. You can set your daily spending limit as low as you'd like, but it can be a good idea to start with a minimum of $5 to $10 a day.
If you have no money to commit to advertising, you'll need to stick with free SEO methods. But if you have even a little capital to invest in PPC advertising, consider giving it a try because it offers a number of benefits, including:
• Faster testing. Websites should focus on achieving conversion, whether it's selling products, signing up email newsletter subscribers or some other action. That means actively testing website variables to improve conversion rates. These tests, however, require traffic to generate data, so you might want to purchase traffic through PPC advertising to get faster results.
• Protection from SEO algorithm updates. One major weakness of SEO is that algorithms change from time to time. When that happens, sites that have been optimized in one way can lose rankings -- and profits -- practically overnight. But when you pay for traffic, you're assured a steady stream of visitors, no matter what changes Google and the other search engines make.
PPC has a learning curve, though. Start with small, highly targeted campaigns and tie your PPC campaign to your Google Analyticsaccount. It can tell you which conversions are from PPC visitors and whether your ROI is positive or negative.
Related: Seven Tips for Improving Pay-Per-Click Campaigns
2. How high are the average CPCs in your industry? In addition to setting your overall advertising budget, take a look at what other people in your industry are paying for ads.
PPC platforms typically allow users to bid what they're willing to pay for a single keyword click -- a fee that's referred to as "cost-per-click" (CPC). For instance, if you want to reach people searching for the keyword phrase "car insurance online," you could use the Traffic Estimator within the free Google External Keyword Research Tool and see that the average CPC for the phrase is $2.76.
But average CPCs can run much higher -- $28.55, for example, for the phrase "auto insurance." Those prices make it more difficult for new advertisers to turn a profit from PPC traffic. In such cases, SEO might be a better choice.
Related: 5 Tools to Take Your SEO to the Next Level
3. How competitive are the SERPs in your niche? You also will want to determine how competitive the search engine results pages (SERPs) are for your target keywords. To do this, enter your keywords into the Google External Keyword Research Tool, which will tell you the estimated competition level, as well as the number of advertisers bidding on your keywords and the average CPCs.
In the most competitive industries, you may find that results pages for your target keywords are dominated by authority websites. They can be nearly impossible to displace without a significant investment of time and money. In such cases, it may ultimately make more sense to pay for traffic via PPC promotions.
But it isn't always necessary to make an "either-or" choice. When combined, PPC and SEO can be quite powerful. Ask yourself these three questions and determine the optimal mix of PPC and SEO for your website.
Being one of the most popular metropolitan cities in the country, there is no doubt that there will be a great need for seo services in Delhi. It is a rising hub of a myriad of companies and people who are looking to make it big. In such a situation, it is only right that it receives the best seo service to make this happen. It is possible to market the company in the right manner with the help of a great website. However, it will be even better if a web development company aids the owners in this direction. But, it is also important to understand that only a good looking site will be ineffective to render justice to the company. In addition to it, there is also a great need to build a stable site that is free of any content that can cause trouble to the reputation of the site or has any copied material from elsewhere. Search engines are equipped with algorithms to detect these and once detected the site will be penalized and its ranking on the results page will drop considerably. The same is true with links on the site that are from suspicious sources. These are called as bad links and will cause nothing but trouble to the owner by dropping the ranking of the website on the page. Hence, it is better to see to it that none of these exist in order to make a web page a successful one that is visible to the right people who come looking for it.
Getting the most reliable:
No person will be able to trust a company that has a poor history of successes. Hence, it is recommended that each person, before making a decision on what the best seo service is, need to look at the help offered by it and also at the extent of success that it has had in the past. This is the only way that anybody will get the closest to getting some of the best seo services in Delhi. Ensure that they are reliable and only then subscribe to them.
The benefits:
For the wider reach of a business and to make the company more accessible to the potential clients and customers, it is essential for its website to be visible to them. To make this happen it is important to know the specifics of the search engines. This knowledge is available with the seo services in Delhi and elsewhere as well.
Best SEO Services in Delhi Improve Your Website
Search Engine Optimization is widely known for its impact on enhancing search visibility of websites. Thus, it is essential to subscribe to best service provider for getting these services outsourced.
Virtual world of business has become the unfading trend ever since Search Engine Optimization has been recognized as vital potent to promote website. As a matter of fact, digital promotion acts as the essential element which needs to be utilized in order to attract large volume of traffic to your website. SEO is indeed prime segment which includes multiple operations in order to optimize website enabling its visibility to increase greatly. Be it link building, keyword research, SEO articles or directory submission, all the tactics those bear relevance to improve search friendliness of website have tendency to fetch high Page Rank. Page Rank is basically, the position which has been endowed to the web pages or sites depending on their optimization level.
In fact, there are several other factors those have to be kept in mind while applying these operations of SEO to your website. These might be updates of Search Engine Optimization introduced from time to time or upgraded tools and similar influencing points. Hence, it is always advisable to count on best SEO services in Delhi for receiving hassle free results. Since, conducting in-depth research to understand the entire process of optimization and thereafter applying the methodologies step by step will prove to be time consuming, hence, outsourcing the solutions acts as best alternative. Given below are few of the definite ways used by SEO agencies to produce customized and accurate services:
€ Team of experts align all SEO processes efficiently: The in-house team of experts work collectively to align all the operations of optimizing website further offering effective SEO services in Delhi. For instance, incoming links, submitting articles, managing record of Page Ranks and thereby, taking appropriate action to boost positioning of website in a constant manner.
€ Writing articles those are keyword oriented: SEO based articles those focus on targeted keywords representing business of clients are written by the writers. Content has powerful mechanism to attract visitors towards the website. Thus, SEO company in India ensures suitable keywords are chosen and their density in the articles is focused on simultaneously.
€ Keyword research is conducted properly: As mentioned above, keyword oriented articles are prepared, the very basis of these articles is research. In simple words, proper research is undertaken to select keywords those have potential to attract attention of Search Engine. Alternatively, in most of the cases, list of keywords can be prepared by the clients and submitted to company. On the basis of this list, the best SEO services in Delhi are tailored for fetching desirable business solution to the clients.
€ Article submission after applying SEO elements to the content: As a part of all the SEO services in Delhi, the professional team of SEOs makes sure that articles are submitted in the directories after adding links. Additionally, they apply all the necessary changes those can fetch more clicks on the website of the client.
In a nutshell, it can be summed up that by getting SEO services outsources, possibilities of enhancing volume of incoming traffic of the site increase considerably.
